Unraveling the Mystery: Why Did Yeti Discontinue Roadie 20?

For those who love outdoor adventures and are in search of durable and efficient coolers, Yeti has been a go-to brand for many years. They have been recognized for manufacturing premium quality coolers that are perfect for outdoor activities.

However, YETI has made some puzzling decisions that have left many of its loyal customers puzzled. One of these decisions was discontinuing the Yeti Roadie 20 cooler, which has been one of the brand’s best-selling products.

History of the YETI Roadie 20 Cooler

Before we dive into the reasons behind the discontinuation of the Roadie 20, let’s take a look at the history of this product.

  • YETI introduced the Roadie 20 cooler in 2008.
  • The Roadie 20 was designed as a personal-sized cooler and was marketed as a rugged, durable cooler that could keep ice for days.
  • The Roadie 20 was an instant hit among outdoor enthusiasts, hunters, and fishermen.
  • This cooler became one of YETI’s best-selling products, and the company continued to make improvements to the cooler over the years.
YETI Roadie 20 Cooler, Desert Tan
  • The YETI Roadie is BYOB’s new best friend with a capacity of up to 14 cans with recommended 2:1 ice-to-contents ratio
  • Ice stays ice thanks to up to 2 inches of PermaFrost Insulation and an extra thick FatWall design which is certified bear-resistant
  • The Rotomolded Construction makes the Roadie armored to the core and virtually indestructible so wherever you decide to take it, this portable cooler’s sturdy construction will stand up to the rigors of the journey

Why Did Yeti Discontinue Roadie 20?

YETI’s decision to discontinue Roadie 20 has left many people wondering why they would pull the plug on a product that has been so successful. Although Yeti has not publicly shared its reasoning for discontinuing the Roadie 20, there are several factors that could have contributed to this decision.

Here are some possible reasons:

  • Low Sales: While the Roadie 20 has been a best-selling product for YETI, it’s possible that the cooler’s sales declined in recent years, making it less profitable for the company.
  • Production Costs: The Roadie 20 is a smaller cooler compared to YETI’s other models. It’s possible that the production costs of the Roadie 20 were higher compared to other models, making it less profitable for the company.
  • Focus on Innovation: Yeti is known for its innovative products. It’s possible that the company wanted to focus its resources on developing new products rather than continue producing the Roadie 20.
  • Changing Market Trends: The market for outdoor coolers is constantly evolving. It’s possible that YETI discontinued the Roadie 20 to make way for a new product that better fits the changing market trends.

Alternatives to YETI Roadie 20 Cooler

The YETI Roadie 20 Cooler is one of the most popular options on the market, known for its durability, ice retention capabilities, and stylish design. However, with its discontinuation, many consumers are seeking good quality alternatives that still offer quality performance and ice retention.

Here we’ve listed some of the best alternatives to the YETI Roadie 20 Cooler that are worth considering for your next outdoor adventure:

Frequently Asked Questions

Will YETI bring back the Roadie 20 cooler?

There is no information available at the moment about whether Yeti plans to reintroduce the Roadie 20 cooler.

Is there any alternative to the Roadie 20 cooler?

YES. After discontinuing the Roadie 20, YETI launched a brand new model (Roadie 24) in their Roadie series. This is the alternative to the Roadie 20. In addition, Yeti offers a wide range of other coolers that can serve as alternatives to the Roadie 20 cooler. Additionally, there are many other cooler brands on the market that offer similar products.

Is the Roadie 20 cooler still available for purchase?

While the Roadie 20 cooler has been discontinued, it is possible to find it for sale through third-party sellers or in used condition.

Final Words

The discontinuation of the YETI Roadie 20 cooler has left many customers disappointed and confused. While YETI has not publicly shared their reasoning for discontinuing the product, it’s possible that low sales, production costs, focus on innovation, and changing market trends were all factors that contributed to this decision.

Despite the discontinuation of the Roadie 20, YETI continues to offer a wide range of high-quality coolers that are perfect for outdoor enthusiasts.

marlon cortez

Hi there! My name is Marlon Cortez and I am an avid traveler and camping enthusiast. One of my favorite things to do is go on camping trips and explore new and exciting places. I have a passion for all things related to outdoor adventure, and one of my areas of expertise is camping coolers and ice chests. I have spent years researching and testing different brands and models, and I am always on the lookout for the latest and greatest products on the market. In my reviews, I strive to provide authentic information and unbiased ratings to help other outdoor enthusiasts make informed decisions. When I'm not camping or writing, you can find me planning my next adventure or sharing my love of the outdoors with others.